CoreMedia AG

CoreMedia is a Web Content Management and Digital Experience Platform that offers a blend of real-time product information with multimedia marketing content to deliver personalized product messaging across a variety of digital channels.

Founded in 1996 and based in Hamburg, Germany, CoreMedia is a web content management (“WCM”) and digital experience platform (“DXP”) platform.
CoreMedia’s suite of offerings blend real-time product information with multimedia marketing content to deliver personalized product messaging across a variety of digital channels. Its solutions are used by companies to increase their digital presence, manage digital asset libraries and enhance their eCommerce platform.
The majority of CoreMedia’s employees are based in Hamburg, while the company also has an office in Arlington, VA.

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Acquired:

October 31, 2019

Transaction Type:

Private Seller

Acquired from:

Private Seller

Industry:

Technology, Media, Telecom

Headquarters:

Hamburg, Germany

Source

Competitive Auction Process

Status:

Owned

Transaction Highlights

OpenGate sourced the opportunity through dialogue with the investment bank leading the sale, and won the process based on our capabilities of executing cross-border transactions.

Investment Merits:

Enterprise-grade, mission-critical product with high retention rates. The product integrates tightly with leading e-commerce vendors and acts as a main repository for a company’s digital assets, making it costly and difficult for customers to replace
Creating impactful and personalized digital commerce and shopping experiences for customers is a top priority among enterprises and will continue to be going forward as companies of all types look to expand their digital presence via multiple channels (mobile, social, etc)
The business is seen as a DXP/WCM leader in the European market and recognized as the next entrant globally into the “leader” category by Gartner due to its advanced roadmap and product quality
Add-on acquisitions have been identified to build scale quickly and broaden CoreMedia’s product set and capabilities

Value Creation

Upgrade sales processes, training, and tools to increase sales and
productivity of commercial resources
Innovate and develop additional product offerings such as a
headless and multi-tenant offering to creating a more robust product portfolio
Expand sales footprint in North America and Europe
Reposition professional services as enabler for license sales
Expand channel program and partners
Add-on investment of BySide completed in Q3 of 2023